Thursday, October 9, 2014


Lost in Translation

I remember as a kid we used to play a game called “Telephone.” It was a simple game where one person would create a silly message and whisper it to another person. That person would then try to remember as many details of the message as possible and pass it along to the next person, and so forth, until the final recipient of the message was tasked with saying aloud the often poorly translated message. This is a perfect example of how easy it is for information to get lost in translation.

Today’s consumer is being constantly bombarded with information from companies vying for attention and looking to persuade consumers with their message. In such a competitive environment it is important that your brand stand out and that you deliver a message that makes your prospects understand what you are saying, immediately.

Having an effective message that is direct and easy for customers to understand makes them feel informed and more capable of making a decision.  It demonstrates confidence in your brand and its values and that you have thought about how you want to be perceived by your potential clients. A web   video is a simple way to make sure that your message is heard loud and clear.

At Dream Shore Studios we specialize in telling your story and creating an effective presentation to drive your message home. We are able to take the roughest of ideas 
and transform them into a message which engages the customer and brings in new business.

Jamar Williams
CEO & Operations Manager
Dream Shore Studios
Your Vision. Our Lens.

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